Reality Check : Compare these 4 Tamiya 1/32 kits: Mosquito US $ 280 retail ($224 discounted), P-51 $185 to 216 retail ($146-170 discounted), Spitfire $ 172 to 189 ($137-151 discounted), F4U Corsair $199-213 retail ($160-190 discounted) PLUS shipping of anywhere from $11 to $23 depending on from whom and to whom ( sure there is an occasional great deal, but are not to be counted on).
Do you really think there are that many more Mossie buyers out there versus WNW builders? WNW big bombers are priced right -including the free postage- and IMHO the single & 2 seaters are truly underpriced at current levels. I remember in 1967 that same caterwauling and predictions of doom when Monogram 1/48 kits went to the "unheard" of price of $1.49 for the P-47 that was the first totally detailed kit inside and out and no "toy" (dropping torpedoes, folding wings/landing gear) features.
As noted in a previous post, the "free" postage is currently hidden in the price so separate out the postage and I doubt the price will not go up more than $15 total, also to be noted is that the kits keep getting better and there is no free lunch. If WNW kits went thru the same distribution process as the other kits, the price would be truly astronomical. WNW has established a standard for quality/value that will keep people coming back. True, price is always a consideration, for some it will mean more time between purchases, but we all find a way to get what we want.
Thank you know who that WNW is owned by Sir PJ and we are the benefactor of his "hobby", say a prayer that he sticks around for a long, long time and not worry about a few bucks price increase. Boll's Law # 1- "Money is only as good as the things it will buy, if it can't get you what you want it is no %$#%^() good". Followed by Boll's Law #2- "Nobody has figured out a way to take it with them--even the Pharaohs tried, but everything they had is in somebody else's museum".