worth noting that whether it was an internal or external decision to shut the company down, chances are the reason people aren't talking is that they signed a non-disclosure agreement. it's common practice.
so, we may never know. i would speculate, however, that it's not necessarily a safe assumption that WNW was losing significant money as a standalone, it's part of a group of companies and all are hit hard.
also worth noting, while i'm hoping someone does indeed pick up the molds and keep the goodness flowing in some form, what i'm really hoping for is that some company with deep enough pockets recognizes the value of the team--the research, engineering, mold-making, packaging and service were all next-level.