I don't think we are the intended target for the box art. We will buy them in any kind of box
That red triplane is aimed at casual buyers looking for presents
Richard
Absolutely.
WNW kits are premium products for the collector/builder
The Meng box art is just enough to say ‘this is one of the most iconic aircraft ever, buy me now’
These good points show why MENG has managed to get the kit to market at a much less price than WNW's kits.
It's priced to sell at volume, across the entire retail sector, with some marketing beforehand & no money "wasted" on superfluous box art.
I'm sure MENG are doing a bigger production run than WNW would have, and I'm also sure that, if MENG sell out, they'll waste little time in simply making some more, rather than putting the "sold out" sign up and moving onto some obscure German 2 seater, available in two boxing's....
Whilst this approach - which I term "making a profit" - will ensure MENG don't do a WNW and run up too much in losses & fold, it will ensure the end of the cross subsidy of kits, meaning no more DFW. C.V's, or 4 boxing's of Fokker Eindecker, or three of Felixstowe's, or numerous other types that modellers were not screaming out for.
As somebody who bought pretty much every kit WNW offered, this is a little sad, but my attitude is that it was great whilst it lasted, and from now on we can look forward to solid, popular choices, rather than PJ favourites.
I hope. I'm assuming the demand for 1/32 WWI aviation is sufficient to see kits continue to be kitted......