well here is the thing, it is expensive, but cost is dependent upon location. In the united states the price is supposedly 140$..
The honest truth is the kit quality, although themoddellingnews review shows alot of flash on parts,, is simply excellent. Look at the photographs, the kit comes as "cross section model" where you will be building interior detail that is expensive to do.
Look at it this way, you are getting to purchase for REFERENCE an standard p-40 model kit, and then purchasing every known customizing kit for it, guns, photoetch, cockpit, etc.. so in a way the kit is expensive but you are technically buying a 40$ kit with the 100$ in aftermarket upgrades for it at the same time, in the same box..
besides it has naked lady decals, so HUSH...