Personally, I just love the AM stuff that's out there. I really enjoy putting together a package of a kit, decals, books & magazines for research and AM to add extra detail and personalise a model - Taurus, Eduard & HGW stuff abounds in my stash, I've not got a model that's not without AM.
Having said that, Des's build logs on his website show what is possible without AM - but I don't feel I have the time nor skills to match Des, so I'm quite happy to put my hands up & cheat a little bit!
And I suppose that therein lies the attraction of our hobby and how it manages to appeal to a wide range of builders & budgets. It's possible to build a show stopper straight out of the box, or make a completely unique build with oodles of AM, whatever your mood takes you.