it's mostly about stories for me. i have a grim obsession with the dark places of history, and it doesn't get much darker than World War One.
also, i was obsessed with building models as a kid, up until about age 13.
i was a secondary school art teacher for a few years, and i structured the class so that students pitch me whatever they wanted to do, and if they could persuade me it belonged in an Art and Design class, they could do it. there were a lot of Maze Runner and Hunger Games posters, some paintings, package and product design, games in development, music videos... and a few models being built.
a couple of the kids were waaaaaaaaaaay into it, one Year 6 kid obsessed on painting Warcraft figures. he couldn't paint a picture to save his life... but when he painted Warcraft figures, (approximately 1/72) he was reeeeeaallly good. several were obsessed with Gundam stuff. one of them got really good, and progressed to some rather elaborate dioramas. another group of guys got into RC drift cars. so coaching them through this stuff must have reminded me what it was like to enjoy doing this stuff as a kid.
so building models connects rather nicely with my obsession with the dark places of history, and here i am.