As Des said, very interesing to see how WNW approaches pricing for wholesalers, especially once they drop free shipping.
If they offer the "normal" wholesale discount, they may well price at the same level as WNW - this would then mean that there would be no benefit at all in ordering direct from WNW.
So I'd be surprised if they wanted that. They like the direct sales model, it seems to work for them.
Personally, I think they'll offer them at the same price as they sell direct, but the shipping price will allow wholesalers to add a margin, albeit not large.
Will be interesting to see what happens.