Any new kit is great (as Dave said), but... I really do have to agree, an odd (and probably unnecessary) choice. Nothing wrong with their old camel, and unless this really is a piece of magnificence not yet beholden in plastic, then I'll probably be indifferent to buying one (yep I like to support our hobby niche but I already have several of Eduard's camels... and money is money).
If they needed something interesting to get back into WW1 then why not continue where they've treaded recently with their 1/72 Fokkers and release a new 1/72 scale Camel, or SE5a? Or if they wanted to stick to 1/48, maybe a new 1/48 Snipe, SPAD VII, Avro, or any other range of subjects?
Maybe if they got on our forum and asked us what we liked or wanted, then maybe they'd get some good input (ala Roden)?
I mean, great that they are releasing something new, but... a Camel? Especially when they already have a good one? Maybe it's just like releasing another spitfire, 109, or something. Meh.
BC